The platform is rolling out a new feature that enables them to reduce the amount of artificial intelligence-produced media appearing in their feeds. This step comes as the service revealed that it currently hosts in excess of 1 thousand million content made with AI.
Trial and Implementation
The update is undergoing trials over the following weeks before a global launch. This shift comes amid a rise in content created by AI, driven by recent video-generation tools.
The Broader AI Trend
It has been noted that nearly a tenth of the fastest-growing content creators on a popular video site only show AI-generated videos. A significant portion of this output is deemed low-quality AI content, a label for inferior, factory-style content that is often nonsensical or dreamlike.
“We know from our community that many people enjoy content created using AI tools, including AI artwork to educational videos, and we aim to offer the community the option to increase or decrease of that, based on their own choices,” said a spokesperson.
AI on the Platform
TikTok announced that there are now over a billion videos on its app identified as made with AI. Overall, more than 100 mn videos are submitted to the app every day, making AI content a limited part of its overall inventory.
Customizing Your Feed
Users will be capable of limit or boost the level of AI-generated videos they watch by opening the content preference feature in the app and picking “AI-generated content”. Additional categories that currently be adjusted under the filter include politics, style, beauty, and dance.
AI Disclosure Rules
TikTok’s guidelines mandate creators to label convincing artificially created content, and it prohibits malicious AI impersonations of public figures or critical incidents. Any believable artificial content that is not labeled can be taken down under its terms of service.
In addition, the platform will from now on attach an artificially created watermark to content made using its built-in AI features, or flagged by an cross-platform project for spotting AI-generated material. This action is designed to deter users from attempting to evade the disclosure requirement.
Responsible AI Funding
The company is additionally launching a $2m AI literacy fund for specialists and organizations to create educational content about using AI responsibly. This project will assist non-profit groups dedicated to educating coding and technology.
Moderation Strategy
The platform has supported its moderation strategy, amid debate over plans to make redundant a large number of content moderators in Britain. It is expected to cut a significant number of roles in its trust and safety department in the UK capital, with labor groups and digital protection specialists raising concerns that staff are being displaced by AI moderation.
A company official stated that human moderation would remain essential, but automated tools can safeguard staff by removing the most graphic content before it is viewed by staff. The company reported a 76% decrease in explicit and harmful content seen by safety staff over the past year due to intervention by its machine learning processes.
It is vital to integrate people and machines to maintain a secure environment,” she said. “We’ll have people as part of that process, but we also think it’s extremely critical to minimize viewing of harmful content as quickly as possible, which is why a significant AI assistance is making a difference operate efficiently.”
